Bad review online? Don't panic!

How to Handle Customer Complaints

Bad review online? Don't panic!

How to Handle Customer Complaints

5 Things You Should Know Before Responding to Negative Reviews and 10 Great Responses.

Negative reviews may bring you feelings of dread and the thought of lost business, but if you handle negative reviews correctly they may actually garner you respect from prospective customers, differentiate you from your competition and drive more dollars into your business. 
Bad review online? 
Don't panic!

How to Handle Customer Complaints:

5 Things You Should Know Before Responding to Negative Reviews and 10 Great Responses.

Negative reviews may bring you feelings of dread and the thought of lost business, but if you handle negative reviews correctly they may actually garner you respect from prospective customers, differentiate you from your competition and drive more dollars into your business. 

5 Things You Should Know 
Before Responding to Negative Reviews and 10 
Great Responses.

Negative reviews may bring you feelings of dread and the thought of lost business, but if you handle negative reviews correctly they may actually garner you respect from prospective customers, differentiate you from your competition and drive more dollars into your business. 
5 Things to insure you get the right response every time: 

1)   Be Empathetic And Don’t Get Defensive - No matter how wrong the customer might be or how badly you feel the urge to clarify how the customer is the one at fault – don’t do it. Avoid an online battle royal at all cost. An online back and forth with a customer will cost you countless leads and hours of sleep. So when you respond, always be empathetic and use language to convey that you “understand” how the customer feels.

2)   Engage The Customer – If you are not entirely sure what the complaint is about then engage the customer for more feedback about why they were dissatisfied. Ask them to visit with your business so you can get specifics on how you can make their experience more enjoyable and how you can make amends with the customer. 

3)   Create A Personal Dialogue – When you respond to customer reviews you want to sound like a real person. Too many companies make the mistake of responding to extremely personal reviews with a 1994 sterile press release-esque response. Be professional BUT be ....
....personal. Everyone has a bad day, even businesses, and people understand that. So be real, honest, and yourself. Authentic and personal responses to negative reviews will do wonders for building your brand online.

4)   Know When To Say When - There are just some customers and some situations that you aren’t going to be able to help, such as a customer who demands that you let an employee go. Be honest in your response and open that there are just some requests you can’t accept. While your dissatisfied customer may not be able to accept this, potential customers reading your response will.

5)   Refund, Discount, Or Free Offer – The goal for any business owner when dealing with a dissatisfied customer should be to get them back into the business so that the customer can see the error of their ways and change their negative review or at least post a new, positive one. To get them back into the store offer a refund, discount, or free offer when you respond to them. The small amount of money you spend on a special offer for a dissatisfied customer may save you thousands.
Read 10 Great Responses
5 Things to insure you get the right response every time: 

1)   Be Empathetic And Don’t Get Defensive - No matter how wrong the customer might be or how badly you feel the urge to clarify how the customer is the one at fault – don’t do it. Avoid an online battle royal at all cost. An online back and forth with a customer will cost you countless leads and hours of sleep. So when you respond, always be empathetic and use language to convey that you “understand” how the customer feels.

2)   Engage The Customer – If you are not entirely sure what the complaint is about then engage the customer for more feedback about why they were dissatisfied. Ask them to visit with your business so you can get specifics on how you can make their experience more enjoyable and how you can make amends with the customer. 

3)   Create A Personal Dialogue – When you respond to customer reviews you want to sound like a real person. Too many companies make the mistake of responding to extremely personal reviews with a 1994 sterile press release-esque response. Be professional BUT be ....
....personal. Everyone has a bad day, even businesses, and people understand that. So be real, honest, and yourself. Authentic and personal responses to negative reviews will do wonders for building your brand online.

4)   Know When To Say When - There are just some customers and some situations that you aren’t going to be able to help, such as a customer who demands that you let an employee go. Be honest in your response and open that there are just some requests you can’t accept. While your dissatisfied customer may not be able to accept this, potential customers reading your response will.

5)   Refund, Discount, Or Free Offer – The goal for any business owner when dealing with a dissatisfied customer should be to get them back into the business so that the customer can see the error of their ways and change their negative review or at least post a new, positive one. To get them back into the store offer a refund, discount, or free offer when you respond to them. The small amount of money you spend on a special offer for a dissatisfied customer may save you thousands.
Read 10 Great Responses
5 Things to insure you get the right response every time: 

1)   Be Empathetic And Don’t Get Defensive - No matter how wrong the customer might be or how badly you feel the urge to clarify how the customer is the one at fault – don’t do it. Avoid an online battle royal at all cost. An online back and forth with a customer will cost you countless leads and hours of sleep. So when you respond, always be empathetic and use language to convey that you “understand” how the customer feels.

2)   Engage The Customer – If you are not entirely sure what the complaint is about then engage the customer for more feedback about why they were dissatisfied. Ask them to visit with your business so you can get specifics on how you can make their experience more enjoyable and how you can make amends with the customer. 

3)   Create A Personal Dialogue – When you respond to customer reviews you want to sound like a real person. Too many companies make the mistake of responding to extremely personal reviews with a 1994 sterile press release-esque response. Be professional BUT be personal. Everyone has a bad day, even businesses, and people understand that. So be real, honest, and yourself. Authentic and personal responses to negative reviews will do wonders for building your brand online.

4) Know When To Say When - There are just some customers and some situations that you aren’t going to be able to help, such as a customer who demands that you let an employee go. Be honest in your response and open that there are just some requests you can’t accept. While your dissatisfied customer may not be able to accept this, potential customers reading your response will.

5) Refund, Discount, Or Free Offer – The goal for any business owner when dealing with a dissatisfied customer should be to get them back into the business so that the customer can see the error of their ways and change their negative review or at least post a new, positive one. To get them back into the store offer a refund, discount, or free offer when you respond to them. The small amount of money you spend on a special offer for a dissatisfied customer may save you thousands.
"Let me introduce you to Mary Theresa McLean. She is brilliant at online public relations and marketing.  
As a problem solver she has already been successful in helping differentiate the Academy with its branding. I highly recommend her as a marketing strategist and website code expert."
Dr. Almeda M. Lahr-Well
"Thanks for composing the marketing letters and for the marketing tips!"
Paul A. Alexander
"Let me introduce you to Mary Theresa McLean. She is brilliant at online public relations and marketing.  
As a problem solver she has already been successful in helping differentiate the Academy with its branding. I highly recommend her as a marketing strategist and website code expert."
Dr. Almeda M. Lahr-Well
"Thanks for composing the marketing letters 
and for the marketing tips!"
Paul A. Alexander
"Let me introduce you to Mary Theresa McLean. She is brilliant at online public relations and marketing.  
As a problem solver she has already been successful in helping differentiate the Academy with its branding. I highly recommend her as a marketing strategist and website code expert."
Dr. Almeda M. Lahr-Well
"Thanks for composing the marketing letters and for the marketing tips!"
Paul A. Alexander

Learn these 10 great responses today. 

They'll give you a good place to start with customers who've posted a negative review and help you turn things around.

All designed so that you'll end up with a satisfied customer!

Learn these 10 great responses today. 

They'll give you a good place to start with customers who've posted a negative review and help you turn things around.

All designed so that you'll end up with a satisfied customer!

Learn these 10 great responses today. 

They'll give you a good place to start with customers who've posted a negative review and help you turn things around.

All designed so that you'll end up with a satisfied customer!

#1


1. "Please accept our sincerest apologies for (Problem). We would love the chance to make this right and would like to invite you back to (business) for (# or % off) of your next visit."

#1


1. "Please accept our sincerest apologies for (Problem). We would love the chance to make this right and would like to invite you back to (business) for (# or % off) of your next visit."

#1


1. "Please accept our sincerest apologies for (Problem). We would love the chance to make this right and would like to invite you back to (business) for (# or % off) of your next visit."

#2


2. "When a customer takes the time to leave a review online, we listen! We want to apologize for (problem) and let you know that we have taken the necessary steps to insure that this doesn’t happen again. Please know that your experience was an isolated occurrence and that the management and staff would love to be given another chance at impressing you."

#2


2. "When a customer takes the time to leave a review online, we listen! We want to apologize for (problem) and let you know that we have taken the necessary steps to insure that this doesn’t happen again. Please know that your experience was an isolated occurrence and that the management and staff would love to be given another chance at impressing you."

#2


2. "When a customer takes the time to leave a review online, we listen! We want to apologize for (problem) and let you know that we have taken the necessary steps to insure that this doesn’t happen again. Please know that your experience was an isolated occurrence and that the management and staff would love to be given another chance at impressing you."

#3


3. "It is our goal to treat every person that walks through our doors as a VIP customer. When our team falls short of that standard and a customer walks away dissatisfied, then we have a real problem. We want to apologize for your less-than-outstanding experience and would like to invite you back in to show you just how amazing our team can be."

#3


3. "It is our goal to treat every person that walks through our doors as a VIP customer. When our team falls short of that standard and a customer walks away dissatisfied, then we have a real problem. We want to apologize for your less-than-outstanding experience and would like to invite you back in to show you just how amazing our team can be."

#3


3. "It is our goal to treat every person that walks through our doors as a VIP customer. When our team falls short of that standard and a customer walks away dissatisfied, then we have a real problem. We want to apologize for your less-than-outstanding experience and would like to invite you back in to show you just how amazing our team can be."

#4


4. "We hear you loud and clear! Your feedback is more than understandable. We appreciate that you took the time to let us know and we will be implementing your suggestions very soon. 

Visit us again to see what a difference your review made."

#4


4. "We hear you loud and clear! Your feedback is more than understandable. We appreciate that you took the time to let us know and we will be implementing your suggestions very soon. 

Visit us again to see what a difference your review made."

#4


4. "We hear you loud and clear! Your feedback is more than understandable. We appreciate that you took the time to let us know and we will be implementing your suggestions very soon. 

Visit us again to see what a difference your review made."

#5


5. "We greatly value the opinions of our customers. At (business) we work hard every day to insure that our customer’s needs are being met. 

Thank you very much for your review."

#5


5. "We greatly value the opinions of our customers. At (business) we work hard every day to insure that our customer’s needs are being met. 

Thank you very much for your review."

#5


5. "We greatly value the opinions of our customers. At (business) we work hard every day to insure that our customer’s needs are being met. 

Thank you very much for your review."

#6


6. "Everyone has an off day - even amazing businesses. I’d like to apologize for this unfortunate (incident/confusion/inconvenience). 

Please give us a second chance and see the stuff we are really made of. 

Visit us again and receive a (%) off your next visit."

#6


6. "Everyone has an off day - even amazing businesses. I’d like to apologize for this unfortunate (incident/confusion/inconvenience). 

Please give us a second chance and see the stuff we are really made of. 

Visit us again and receive a (%) off your next visit."

#6


6. "Everyone has an off day - even amazing businesses. I’d like to apologize for this unfortunate (incident/confusion/inconvenience). 

Please give us a second chance and see the stuff we are really made of. 

Visit us again and receive a (%) off your next visit."

#7


7. "We apologize for the unfortunate experience and regret that it happened at all. Our #1 goal is customer satisfaction. While we can apologize for this unfortunate situation, sometimes it’s just not enough to say that we are sorry. 

We invite you to contact our store manager at (555) 555-5555 and let us know how we can make it up to you."

#7


7. "We apologize for the unfortunate experience and regret that it happened at all. Our #1 goal is customer satisfaction. While we can apologize for this unfortunate situation, sometimes it’s just not enough to say that we are sorry. 

We invite you to contact our store manager at (555) 555-5555 and let us know how we can make it up to you."

#7


7. "We apologize for the unfortunate experience and regret that it happened at all. Our #1 goal is customer satisfaction. While we can apologize for this unfortunate situation, sometimes it’s just not enough to say that we are sorry. 

We invite you to contact our store manager at (555) 555-5555 and let us know how we can make it up to you."

#8


8. "It’s understandable that you would be upset after (experience). We definitely do not want to lose you, or anyone, as a customer due to the result of this bad experience. 

Please contact our store manager at (555) 555-5555 and let us know how we can better serve you."

#8


8. "It’s understandable that you would be upset after (experience). We definitely do not want to lose you, or anyone, as a customer due to the result of this bad experience. 

Please contact our store manager at (555) 555-5555 and let us know how we can better serve you."

#8


8. "It’s understandable that you would be upset after (experience). We definitely do not want to lose you, or anyone, as a customer due to the result of this bad experience. 

Please contact our store manager at (555) 555-5555 and let us know how we can better serve you."

#9


9. "Your opinion is very valuable to us at (business). We take each and every customer suggestion into consideration. 

Thank you very much for your review."

#9


9. "Your opinion is very valuable to us at (business). We take each and every customer suggestion into consideration. 

Thank you very much for your review."

#9


9. "Your opinion is very valuable to us at (business). We take each and every customer suggestion into consideration. 

Thank you very much for your review."

#10


10. "A dissatisfied customer is rare and we take your feedback very seriously. 

Please accept our deepest apology for your unfortunate experience."

#10


10. "A dissatisfied customer is rare and we take your feedback very seriously. 

Please accept our deepest apology for your unfortunate experience."

#10


10. "A dissatisfied customer is rare and we take your feedback very seriously. 

Please accept our deepest apology for your unfortunate experience."